After you create your store, it’s time to get familiar with the main commerce dashboard.
After you log in to your account, the main dashboard is shown with several charts and graphs identifying your traffic and sales numbers. The following image is an example of what you’ll see when you log in.
We’re going to cover each of these items piece by piece to give you a full understanding of each section.
Product Shipping Information
Below the main Hotcakes menu, you’ll see four sections related to the current order status of your store. They provide you with a snapshot of current orders in the system.
The first item is the number of new orders.
Click this link to open a list of orders you received. The following page is displayed.
In the left panel, you can filter all orders by the order state (Ready for Payment, Ready for Shipping, Completed, On Hold, and Cancelled). You can also filter by payment amount (Unpaid, Partially Paid, Paid and Overpaid), and by shipping status (Unshipped, Partially Shipped, and Shipped).
Use this page to review any orders in the queue, or completed orders for a specific date.
Click the “Dashboard” menu item at the top to return to the Main Commerce Dashboard.
This panel displays any orders you currently have on hold. Click the link to open a list of orders in the On Hold status. It opens the Orders page we viewed previously only all orders are filtered out except for the ones set as On Hold.
Click the Dashboard menu time again to return to the Main Commerce Dashboard.
This panel identifies any orders that need payment from your customers before you ship the item. Click the link to open a list of orders in the Ready for Payment status.
Click the Dashboard menu item one more time to return to the Main Commerce Dashboard.
The final section in the top order section is the Ready for Shipping panel.
Click this panel to open a list of orders in the Ready for Shipping stage.
Total Sales Graph
The totals include all products where payment has been made. It does not include products that haven’t been paid for, and it also doesn’t include gift card purchases.
The section on the left is a graphical representation of total sales for each month in the current year. The center section shows you the total sales and transactions for the year. Sales are defined as the grand total for all paid transactions. The right panel shows you the sales percentages for each device. For instance, in the image above, 122 sales were made from a desktop device, which makes up 33.52% of sales.
You can choose other time lines for the graph.
Click the “Year” icon.
For instance, click “Quarter.”
The graph changes its representation to the current year’s quarter. Notice the sales totals including device sales also change to reflect the new numbers. These numbers reflect transactions for the given time frame, which in this example is for three months. Again, transactions are only those where products have been paid, and they don’t include any gift card purchases.
To be more specific, sales are defined as the grand total for all paid transactions. Transactions are orders placed to achieve the sales number. These numbers can be used to determine the average deal size for your store.
The next section is the Product Performance section. This graph shows you the way your products perform against traffic to the site. They benchmark the success of your sales funnel.
The graph shows numbers for three statistics on your site: bounced (in red), abandoned (in yellow), and purchased (in blue).
Abandoned traffic is the number of users who engaged with your product such as added product to a shopping cart, but then didn’t complete the sale.
Purchased traffic is the number of successful sales. These users found your site either through search, marketing emails, or directly in the browser. They added product to their shopping cart and completed the order.
The graph is a visual representation, but you can get exact numbers for your sales funnel in the right panel next to the graph. The right panel shows the total number of views from visitors to your site, the total number of users who added product to their cart, and the number of customers who purchased product.
All three of these sections highlight the biggest percentage changes. The change could be either positive or negative, so you can quickly and easily identify what is working and what isn’t. The focus for these sections is to identify outliers whether they have a positive or negative impact on sales.
These product performance numbers can be used to identify the best sellers, products that could use better engaging content, and ones where the sales funnel could be improved.
Most Affected Products
The final section on the dashboard is the list of products that are most affected by sales funnel changes.
For instance, take the first product named Laptop Computer Sample. It has a total change of 17% decrease in productivity. It’s had an increase of 19% bounce rate, a decrease of 4% bounce rate, and a reduction of 2% of users who completed the sale.
Just like the previous section, the goal for these sections is for the site owner to identify outliers. These outliers can impact the store positively or negatively, and they’re identified by the system as products to monitor.