Settings: Social Media


Hotcakes lets you integrate the most popular social media channels with your product pages. You can configure your social media profiles in the Settings section, or you can remove it entirely and use your own social media tools.  It's completely up to you.  Managing your built-in social media integration is discussed below.


The following prerequisites will be necessary to accomplish the goals of this article:

  • Have access to your Hotcakes store administration
  • Know which social media channels you'll be using
  • Have accounts created with each social media channel you're supporting

Getting Started

You'll need to create your accounts on each social media channel that you choose to support.  Each will also have key information that you'll need for the configuration settings you'll be learning about below.  It's a good idea to have the respective website open in another tab next to your website administration area, so you can copy and paste the required values.

Social Media Administration

Click the Settings menu item and then click Social Media.

The Social Media settings page lets you integrate Twitter, Facebook, and other social media channels for your store.  All social media channels you see below are enabled by default.

Setting Description
Use Facebook This is checked by default.  When enabled, the Facebook "Like" and "Share" buttons will be displayed on your product details page.
Facebook Application Id Whenever you use Facebook a integration, it requires an application ID before it will completely function as expected.  You can go to the Facebook Developers website to create and/or find your application and application ID.
Facebook Admins This value allows you to specify one or many people who might be administrators of your Facebook "application."  This assignment allows them to have additional insight into the analytics and other tools related to your store on the Facebook site.  You should separate each administrator ID using a comma, such as "123456789,098765432" or just 123456789.  Finding your ID in Facebook isn't easy, so you might want to use a tool like Find Your Facebook ID.
Use Twitter This is checked by default.  When enabled, the Twitter "Tweet" button will be displayed on your product details page.
Twitter Handle Please enter your username (a.k.a. handle) you use for the store on Twitter.  You don't have to put in the "@" symbol.  For us, it would be "mmmcommerce" instead of @mmmcommerce.
Default Tweet Text This text will be the default tweet text that a customer can send out.  There must be a {0} placeholder included.  This token will be found and replaced with the product name and SKU.  Your design team can modify that in your custom viewset.
Use Google Plus This is checked by default.  When enabled, the Google+ recommendation button will be displayed on your product details page.
Use Pinterest This is checked by default.  When enabled, the Pinterest "Pin It" button will be displayed on your product details page.

Click the "Save Changes" button to save your updates.

When these settings are set, your customers see the social media buttons on the product pages and can like, share, pin or tweet your product information.  If you don't like how they're displayed, your design team can easily change how they appear, their placement, and more.

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